5 Green Tips to market your business

1. Get Your Brand out there – help customers reduce dependency on grocery store plastics. Invest in environmental friendly grocery bags with your brand, and give them to customers for free… it’s free advertising!

2. Print Green - the next time you print, choose a printer that uses a digital presses and soy ink! Both have a low impact on the environment and cost less than traditional print.

3. Go Digital - Take a look at your print material and convert appropriate material to digital files. Make them accessible online for easy viewing and sharing.

4. Use email and eNewsletters to communicate with customers versus mailing printed materials.

5. Get Tagged - Haven't heard of it yet? It's an eco friendly tool for your mobile device. Visit http://gettag.mobi to download the ap.

Branding - it's not all about the advertising

OK - so sometimes we all get caught up in the "pretty design", the airtime, the billboards, the ad space. But what does it all mean if a customers interaction with your staff doesn't match the hype? Great article below on brand strategy from the "inside".

5 Things HR Must Do

Gen Y Marketing Presentation

Check out this SlideShare Presentation: Excellent information on reaching / marketing to GenY. While the presentation is geared toward financial services - you'll find great tips regardless of services offered.

Gen Y Financial Services Presentation

View SlideShare presentation or Upload your own. (tags: services financial)

Favorite Blogs

http://freakonomics.blogs.nytimes.com/ - The hidden side of everything!

http://dimbulb.typepad.com/my_weblog/ - Jonathan Baskin looks at the foolish side of marketing (great insight here!)

http://garyvaynerchuk.com/ - personal branding and business building

What's the point?

In our local area there are many exciting things happening in the world of marketing. I hope to share them here. Keep you up to date on the latest branding & marketing strategies in our local area.

What's the Big Idea?

I recently attended the WHATS THE BIG IDEA conference hosted by Main Street Richmond and the Indiana Office of Community and Rural Affairs. Interesting speakers. My favorite presentation was by Scot Henderson of MediaSauce who shared exciting ideas on highly interactive web development as well as the importance of utilizing viral marketing tools - like LinkedIn, Twitter, etc.... Making it easy for people to find you, the real you, and having the ability to research you beyond a stale business website are musts in today's highly interactive society.

One point to consider though - whatever tools you decide to utilize - be sure it stays true to you.