So what separates local small business with mass marketed national companies? Community Involvement. I look around Wayne County and see many local small businesses’s offering sponsorship, volunteer time and pure hands on interaction with their local customers.
Sponsorship: The next time you attend a school or community event - pay attention to the sponsorships. Sometimes you will see a national company - but more than likely those little logos come from local small business.
Volunteer Time: Take a look at all the work that goes on with local non-profits. The volunteers sitting on those boards are all local guys - many small business owners. They give their time and in some cases allow their employees to volunteer for efforts as well.
Hands on: VanVleet Insurance Agency is holding a customer appreciation day to thank their customers. And they are not just handing out free coffee or magnets - they are washing their customers cars. Great idea and great for the customer too.
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