Negative feedback can be positive

I just received negative feedback from a client. I regularly ask clients for feedback following a project- and I love to see the results.  I am always grateful when someone takes the time -  even if it's negative.  It stings at first, but gives me room to grow and lets me see things from my client's eyes.

This feedback came from a project for a Communication Audit. To save a little face - they did give high ratings on cost, value and actionable findings. So where did I fail? When asked to share room for improvement - they wished communication had been stronger in the beginning.  Working with 300+ employees and many departments - the flow of the audit was a little messy in the beginning. 

I agree.  I am learning that bold and clear directions are a must.  Also - one point man on the inside is a necessity - versus multiple contacts. 

I'll  be looking for a few good sources to brush up on my client communications / leadership skills.  Any suggestions?

Side note:  A Communication Audit is a great way to reconnect your employees and clients to your core purpose.  Start small by asking for feedback.  Don't be afraid to ask your clients / customers what they think.  It's the only way to discover outages and create solutions for them.