Favorite local campaign

Hike Yourself Healthy campaign from Cope Environmental. Great things they are doing:

• Social Mavens: This group is using LinkedIN, Facebook, Twitter, and personal emails from staff and board members to get the word out.
  
• Interactive: They also have an online form and tracker to record results.
• Campaign Identity: They created a unique domain name (hikeyourselfhealthy.org): This gives the campaign it's own identity but saves on cost and time by linking back to the site they already have.
  
• Sponsor Hype: Lastly - they are treating their sponsors well with front line space and link backs. Looks like several sponsors have also made personal goals to participate.

One more note: I was able to register and record activity on their site via my blackberry. Their site is smartphone friendly!