Monday, March 23, 2009

Branding - it's not all about the advertising

OK - so sometimes we all get caught up in the "pretty design", the airtime, the billboards, the ad space. But what does it all mean if a customers interaction with your staff doesn't match the hype? Great article below on brand strategy from the "inside".

5 Things HR Must Do

1 comments:

Jeffry Pilcher said...

Thanks for the plug! Nice to know even the older articles at The Financial Brand get read sometimes, too. :)